Posts tagged “General Idea

A General Idea

When I first saw the Fall 2011 collection from General Idea last February, I was admittedly not familiar with the brand. The Korean menswear label immediately grabbed me with its ingenius mix of high fashion and practicality. The line was a refreshing blend of traditional plaids and khakis with clever outerwear and re-interpreted camo prints. And while the collection was clearly design oriented, everything seemed surprisingly wearable.

Fast forward to the Spring 2012 show and the same can still be said. Bright colors are paired with bold stripes and muted neutrals. The use of color is often brazen but never overwhelming. The jackets are ridiculous, in a good way, eliciting thoughts of lounging on a sail boat off some beautiful coastline. But make no mistake, the ship has definitely not sailed on General Idea.

This color blocked jacket sets the tone for the entire collection.

I love the stripes and the mix of blues is simple but really smart.

I fully endorse a good tie tuck, especially when said tie is bright orange.

While the jacket and pink collar are exceptional, the neon belt is a perfect pop of color.

This is not your typical nautical. It’s better. I can’t get over those jeans and belt (as I Google “neon cord”).

Before I saw this collection, I wasn’t an orange person. Mea culpa.

These colors pair perfectly together; one doesn’t overpower the other.

Keep an eye on General Idea as it continues to do everything right.